Senior Director of Paid Social

Client Services · Austin, Texas
Department Client Services
Employment Type Full-time

The Senior Director of Paid Social is responsible for improving and growing the capabilities within paid social channels serviced by Adlucent including but not limited to Facebook, Instagram, Pinterest, Linkedin, and TikTok. The SDPS guides strategy, oversees execution best practices, and crafts service offerings to achieve client and agency financial goals.


The SDPS works closely with both clients and internal teams to define and iterate existing service offerings to drive more value for the agency and clients. They are responsible for crafting the service offering and delivery model, aligning necessary resources to achieve strategic and financial goals. Additionally, they work closely with clients on forward-looking performance social strategy, including presenting new channel ideas, opportunities to increase budget, and tests to run on social channels. 


The Role:

 

  • Expert in market trends, competitive landscape and account best practices for performance paid social on enterprise accounts 
  • Works across the agency to achieve revenue goals for Adlucent’s paid social solution
  • Attends client strategy discussions as needed to assess the execution of social solution delivery and strategy, answer questions, troubleshoot, and present new ideas
  • Works cross-functionally with strategy, client services, product, and sales to support new business and upsell pitches
  • Monitors and supports transition and launch of new social clients while building a repeatable and scalable process and delivery model
  • Supports marketing on social thought leadership, content, solution collateral, and case study opportunities 


Must have:

 

  • 5+ years experience managing strategy and execution for paid social accounts spending $100K/mo+
  • Extensive knowledge of performance digital marketing for enterprise retailers and brands
  • Agency experience involving paid social, digital media, and client relationship management 
  • Experience with paid social management platforms and measurement technology solutions  
  • Strong communication and presentation skills, able to clearly and effectively articulate business and marketing strategies, able to pitch proposals and influence clients
  • Self-starter, able to perform under ambiguity and identify untapped opportunities  
  • Cross-functional skills with a strong ability to collaborate with and influence peers and stakeholders 
  • Demonstrated decision making and problem-solving skills 


Nice to have:

 

  • Track record of sales/upsell experience
  • Knowledge of SEM, display/video, and other paid advertising 


OUR MISSION: 


To make advertising increasingly relevant and helpful to all by understanding & serving the interests and needs of each individual.


OUR CORE VALUES:


Make $#%& Happen: We solve problems efficiently. We know when to iterate and when to innovate. Some days we get to win and some days we get to learn.


Keep It Real: We all have a little weird in us. Come as you are, and stay that way.


Don’t Be a Jerk: We don't count ego as a KPI. We act with empathy and make others matter. We are the coworkers you want to work with.


Adlucent is part of Advantage Marketing Partners, a subsidiary of Advantage Solutions, ranked as one of the top marketing companies in the U.S. by AdAge. Headquartered in Austin, Texas, Adlucent is a performance digital agency, powered by its purpose-built platform Deep Search™, which accelerates outcomes and maximizes returns for B2C and B2B brands and retailers. Marketing services include paid search, shopping, social, Amazon, display media, video, and performance creative. Deep Search™ is a digital campaign, product feed and analytics technology that powers these services by integrating complex data and creating a custom, predictive bidding algorithm, helping clients acquire customers across channels while profitably increasing revenue. To learn more about Adlucent, visit adlucent.com.

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  • Location
    Austin, Texas
  • Department
    Client Services
  • Employment Type
    Full-time