The Social Media Advertising Coordinator (SMAC) is responsible for hands-on management of paid social media accounts, primarily on Facebook, but also other platforms (Instagram, Pinterest, and more). The SMC is responsible for campaign strategy, set up, ad execution and analysis, ensuring all deliverables are high quality and on time. This role requires experience in paid social and proven performance executing campaigns that meet clients’ KPIs resulting in a measurable impact on their business goals.
The ideal candidate will be organized, analytically-minded, and ambitious, with a passion for social media. You’ll have the opportunity to have your hands in all areas of digital marketing and work your way up quickly ― at a company named one of BuiltInAustin’s Best Companies to work for in 2019. We provide opportunities for growth and development along with a pretty cool work environment. We are located in the heart of South Austin in a vintage movie theater, are dog-friendly and flexible.
Here’s what it takes to be successful in the role:
ADAPTABILITY: you comfortably adjust in evolving or ambiguous situations.
ANALYTICAL THINKING/CREATIVE PROBLEM SOLVING: you like to synthesize data, make adjustments and communicate reporting.
PERSEVERANCE: you’re diligent with time and tasks through challenging circumstances.
RISK-TAKING: you initiate action despite uncertainty of outcome and are willing to accept the consequences of failure.
SELF-DEVELOPMENT: you seek opportunities to learn and to develop yourself and others.
SELF-AWARENESS: you’re reflective and capable of learning from experience; able to show a sense of humor and perspective about yourself.
Daily management of a client’s online ad campaigns on applicable social platforms such as Facebook, Instagram, Pinterest, Twitter and LinkedIn
Perform in-depth analysis and reporting of account performance, and use this data for high-level decision making based on quantitative data and knowledge of paid social
Strategic client communications of account successes and challenges, assisting your account team with client inquiries, requests, and concerns
Work with your account team to find new opportunities for your clients, including areas of growth and optimization
1-3 years relevant paid social media advertising experience
Facebook Ads Manager experience
Ability to analyze high-level data to translate problems into solutions
Excellent communication skills → both internally and externally
Strong organizational skills with meticulous attention to detail
Extensive knowledge of social media
Knowledge of online shopping and retail
Nice to have:
Experience managing paid advertising campaigns for eCommerce and/or retail
Experience managing Pinterest, Linkedin and Twitter ad campaigns
A/B testing experience
Client relationship management experience
Adlucent does not accept unsolicited resumes from third-party recruiters.