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Adlucent

Digital Marketing (SEM) Account Supervisor

Client Services – Austin, Texas
Department Client Services
Employment Type Full-time
Minimum Experience Senior Manager/Supervisor

Who are you? You’re comfortable leading and managing the execution of digital advertising campaigns (SEM, Display, Social, Amazon) and strategies. You ensure on-time delivery and properly communicate initiatives to help achieve client goals. You cut through data to get to the story behind the numbers and provide project expertise to clients, partners and other external audiences. You enjoy and find value in helping others succeed and focus on helping team members achieve their career goals.

Responsibilities

  • The Account Supervisor (AS)  is responsible for their team’s account performance and proactively communicates issues and successes. They are responsible for troubleshooting and leading account brainstorms, helping the account manager/s effectively prioritize initiatives to achieve performance goals. They ensure the team is meeting revenue goals resulting in client retention.

  • The AS is responsible for developing senior level relationships with clients and helps their team navigate the relationships.

  • The AS is a leader within Client Services (CS) and is a connecting point between Leadership and the CS team. The AS effectively filters and communicates information and reporting to all stakeholders. The AS helps Adlucent formulate and achieve company goals, has a strong voice in company meetings and helps positively influence morale.

  • The AS is responsible for the management of their pod, including the development of their direct reports and integration of new SEM Specialists. The AS manages coaching, training, resource allocation and prioritization within the pod. The AS has experience managing people and has a high level of maturity and experiences dealing with a variety of people, personalities and challenges.

  • An AS has a pulse on company culture and is on the front lines working to solve issues.They lead company projects and process improvements and help define the future of Adlucent.

External Relationship Management:

  • Builds trust and maintains strong client relationships

  • Acts as a point of contact for the clients and is responsive to escalated client requests and inquiries

  • Client retention is a core focus of the role, which is why meeting client goals and developing strong relationships is so important.

  • Understands clients' brands, structure, and industry

  • Participates in client meetings and presentations

Strategic Focus:

  • Works closely with Development, Solutions, Training, and Performance teams to execute clients' strategic plans and provide best in class marketing solutions

  • Understands a project's goals and works collaboratively to achieve results with a holistic approach across the solutions (channels) we manage for clients

  • Monitors industry changes and translates those into actionable recommendations

  • Understands and can articulate the Adlucent vision and strategy to clients and staff

Management & Leadership:

  • Manage a team of Account Managers and provide coaching, training, career development, resource allocation and prioritization within the pod

  • Provides guidance regarding specific tasks and inquiries from team members

  • Leads by example and acts as a mentor for the more junior team members

  • Role models the Adlucent Values

Financial Acumen:

  • Responsible for oversight of the management of campaign budgets, on-site conversion actions, and bid management

  • Forecasts paid search growth and regularly communicating opportunities with the client

Qualifications:

  • Strong client and team leadership qualities, comfortable contributing to the company’s thought leadership, especially with SEM industry topics

  • Demonstrated strong performance in prior roles and excellent project management skills

  • Must be able to draw critical analysis from data and make specific recommendations – i.e. adapted to change strategies and recommendations based on data sets

Requirements:

  • Experience managing a team and developing career growth of direct reports

  • Experience in managing complex paid search and digital advertising campaigns (retail vertical preferred) with client management duties

  • Ability to effectively communicate with clients via email, phone, and in person

  • Technical understanding of digital performance marketing including tracking and attribution methods

  • Comfortable growing a book of business and forecasting financials

  • Strong organizational, communication, and project management skills

  • Proficient with Microsoft Excel, PowerPoint, Word & Google Docs, Google Sheets, and Google Slides

  • Google Certification (Fundamentals), Analytics and Adwords Certification

  • Bachelor’s degree required

Nice to have:

  • Experience with Facebook, Amazon, Programmatic Display advertising

  • Previous experience in a digital agency setting

Thank You
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  • Location
    Austin, Texas
  • Department
    Client Services
  • Employment Type
    Full-time
  • Minimum Experience
    Senior Manager/Supervisor
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