The Digital Marketing (SEM) Account Manager works on one or more Adlucent client accounts and is responsible for the development and execution of strategy, prioritization of tasks, and achievement of performance goals. They have an in-depth understanding of paid search tactics and techniques and implements best practices to achieve the client’s performance goals. The Account Manager employs standard online media metrics and key performance indicators (KPIs) to measure results through data analysis and optimization.
The Account Manager collaborates with both the client and internal Client Services team to determine quarterly account performance goals and measurements as well as determining account activities. They conduct ongoing account optimization and testing to achieve these goals, providing regular reporting and analysis to both the client and the internal team. The Account Manager researches and identifies opportunities for incremental revenue and efficiencies.
The Account Manager may have one or more team members on their account to execute on account activities, whom the Account Manager will mentor and train.
Responsible for all aspects of managing a retailer’s paid search using Adlucent’s proprietary Deep Search™ software in addition to Google AdWords and Bing Ads.
Conduct ongoing analysis of campaigns; manage and optimize to meet client and internal performance goals.
Partner with client and internal team members to define, drive and execute effective optimization strategies and testing schemes designed to improve campaign KPIs.
Maintain strong communication with agency clients and internal team members to keep everyone informed of campaign status, scope or timeline changes and manage client expectations.
Properly monitor campaign performance against client’s objectives, making optimization recommendations as necessary.
Run weekly internal meetings to update on account performance, team activities and results, and any roadblocks; work with the Senior Account Manager and Account Supervisor to prioritize tasks and troubleshoot issues.
Run weekly client call to update client on performance and activities and provide insights around the account and the client’s business.
3+ years of experience in Search Engine Marketing, specifically managing PPC programs through Google AdWords and Bing Ads
Strong track record of continuous positive account performance and achieving performance goals for customers
Experience with A/B and multivariate testing
Ability to communicate complex data with clarity and simplicity
Self-motivated, intellectually curious, flexible, ambitious and a quick learner; able to operate independently in a fast-paced environment
Proven ability to multitask & work under pressure and build ongoing relationships
Strong problem-solving and analytical skills
Solid communication, writing and presentation skills
Advanced proficiency in Excel and other Microsoft Office Suite programs
Interest in technology-based solutions, including SaaS and software product development
Bachelor’s degree in a related field
Nice to have:
Knowledge of statistics
Retail experience including but not limited to: eCommerce; merchandising and promotions; multi-channel marketing; branding
Agency management experience