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Adlucent

Digital Marketing (SEM) Specialist: January 2019 Start Date

Client Services – Austin, Texas
Department Client Services
Employment Type Full-time
Minimum Experience Entry-level

Target Hire Date: January 2019

Do you consider yourself an “Excel nerd”? Do you like diving into numbers, solving problems and presenting ideas?  Is your day-to-day life organized in a series of color-coded task lists? Do you like working collaboratively but also independently? Then you just may be our next Adlucite.

Adlucent is on the hunt for an organized, analytically-minded, and ambitious Search Engine Marketing (SEM) Specialist who helps our clients exceed their digital marketing campaign goals. Specialists receive thorough training and work closely with a Senior Account Manager, receiving instruction on PPC campaign creation, production and account management methodologies, and an understanding of KPIs.

You’ll have the opportunity to have your hands in all areas of digital marketing ― at a company named one of Advertising Age’s Top Small Agency Cultures in the nation. We provide opportunities for growth and development along with a pretty cool work environment. We are located in the heart of South Austin in a vintage movie theater, are dog-friendly and flexible.

Here’s what it takes to be successful in the role:

  • ADAPTABILITY: you comfortably adjust in evolving or ambiguous situations.

  • ANALYTICAL THINKING/CREATIVE PROBLEM SOLVING: you like to synthesize data, make adjustments and communicate reporting.

  • PERSEVERANCE: you’re diligent with time and tasks through challenging circumstances.

  • RISK-TAKING: you initiate action despite the uncertainty of outcome and are willing to accept the consequences of failure.

  • SELF-DEVELOPMENT: you seek opportunities to learn and to develop yourself and others.

  • SELF-AWARENESS: you’re reflective and capable of learning from experience; able to show a sense of humor and perspective about yourself.

The Role:

  • Daily management of a client’s online ad campaigns on all major search engines using both search engine tools and Adlucent’s proprietary Deep Search™ software

  • Perform in-depth analysis and reporting of account performance, and use this data for high-level decision making based on quantitative data and knowledge of SEM

  • Strategic client communications of account successes and challenges, assisting your account team with client inquiries, requests, and concerns

  • Work with your account team to find new opportunities for your client, including areas of growth and optimization

Must have:

  • 0-2 years relevant experience

  • Microsoft Office experience

  • Ability to analyze high-level data to translate problems into solutions

  • Excellent communication skills → both internally and externally

  • Strong organizational skills with meticulous attention to detail

  • Knowledge of search engines

  • Knowledge of online shopping and retail

Nice to have:

  • Client-facing interaction experience

  • SEM industry knowledge + interest

  • Online research skills

  • Adwords/AdCenter experience

  • A/B testing experience

Austin candidates preferred. Adlucent does not accept unsolicited resumes from third-party recruiters. 

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  • Location
    Austin, Texas
  • Department
    Client Services
  • Employment Type
    Full-time
  • Minimum Experience
    Entry-level
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