The Search Engine Marketing (SEM) Manager works on one or more Adlucent client accounts, and is responsible for the development and execution of strategy, prioritization of tasks, and achievement of performance goals. S/he has an in-depth understanding of all aspects of paid search tactics and techniques, utilizing best practices in paid search to achieve the client’s performance goals, as well as employing standard online media metrics and key performance indicators (KPIs) to measure results, analyze data and optimize the account with a goal of continuous improvement.
The SEM Manager collaborates with the client and an Adlucent Account Supervisor to determine performance goals and measurements of success for the account on a weekly, monthly, and quarterly basis, as well as determining account activities. S/he conducts ongoing account optimization and testing to achieve these goals, providing both the client and the internal team with regular reporting and analysis, as well as suggesting opportunities to find incremental revenue and efficiency.
The SEM Manager may have one or more team members on her/his account to execute on account activities, whom the SEM Manager will mentor and train.
Responsible for all aspects of managing a retailer’s paid search program using Adlucent’s proprietary Deep Search™ software in addition to Google AdWords and Bing Ads.
Conduct ongoing analysis of campaigns; manage and optimize to meet client and internal performance goals.
Partner with client and internal team members to define, drive and execute effective optimization strategies and testing schemes designed to improve campaign KPIs.
Maintain strong communication with agency clients and internal team members to keep everyone informed of campaign status, scope or timeline changes and manage client expectations.
Properly monitor campaign performance against client’s objectives, making optimization recommendations as necessary.
Run weekly internal meetings to update on account performance, team activities and results, and any roadblocks; work with Account Supervisor and roles from specialized teams as needed to prioritize tasks and troubleshoot issues.
Run weekly client call to update client on performance and activities and provide insights around the account and the client’s business.
3+ years experience in Search Engine Marketing, specifically managing PPC programs through Google AdWords and Bing Ads.
Strong track record of continuous positive account performance and achieving performance goals for customers
Experience with A/B and multivariate testing
Ability to communicate complex data with clarity and simplicity
Self-motivated, flexible, and a quick learner; able to operate independently in a fast-paced environment
Strong problem-solving and analytical skills
Solid communication, writing and presentation skills
Advanced proficiency in Excel and other Microsoft Office Suite programs
Interest in technology-based solutions, including SaaS and software product development
Bachelor’s degree in a related field
Nice to have:
Knowledge of statistics
Retail experience, including but not limited to: eCommerce; merchandising and promotions; multi-channel marketing; branding
Portland candidates preferred.